People & paper story
Merge Zonenet began as a Gangwon-based desk that supported brand partnerships teams tired of vague briefs and noisy spreadsheets. We still print heavy—rubrics, run sheets, rehearsal cards—because paper slows panic and speeds alignment.
Principles taped above the printers
Specific beats glossy
We reward concrete language in briefs, trackers, and stakeholder updates.
Operational kindness
Clear limits and documented pauses protect both marketers and creators.
Honest measurement
We practice narratives that admit gaps instead of hiding them in charts.
KR-grounded support
Faculty time zones and examples reflect Korean market cadence without stereotype.
Milestones
- 2019
First open cohort
Piloted creator sourcing rubrics with two Donghae-area brands.
- 2022
Hybrid studios live
Added remote bridge weeks for APAC distributed teams.
- 2025
Measurement storytelling track
Launched narrative clinic for leadership-facing readouts.
Team (14)
Haneul Byeon
Lead instructor — sourcing
Builds rubrics with brand-side experience from consumer electronics launches.
Sora Han
Curriculum designer
Architects brief diagnostics that survive first-day creator questions.
Jiwon Park
Analytics coach
Teaches signal hygiene without locking teams into a single analytics suite.
Eunseo Choi
Program advisor
Maps partnership operations for multi-vendor lifestyle programs.
Mira Lee
Lead instructor — foundations
Onboards coordinators with respectful comms patterns and day-of sheets.
Noa Kim
Program advisor
Focuses on usage documentation habits that speed internal reviews.
Rowan Ahn
Lead instructor — field
Experiential retail background across APAC pop-up programs.
Taeyang Oh
Analytics coach
Spreadsheet rituals for distributed marketing pods.
Heeju Song
Program advisor
Tabletop drills for message alignment before external statements.
Kyungseo Nam
Curriculum designer
Feedback literacy for managers reviewing creator portfolios.
Doyun Kang
Lead instructor — advanced coordination
Broadcast-adjacent cueing adapted for brand creator shoots.
Eun Ahn
Analytics coach — narrative
Editorial discipline for weekly measurement readouts.
Junseo Malik
Program operations
Keeps cohort logistics and studio materials moving on schedule.
Yelin Frost
Studio producer
Coordinates room builds, print packs, and rehearsal props.