How sessions run

  1. Step 1

    Intake + conflict check

    We confirm dates, dietary needs, and whether competing brands share a cohort.

  2. Step 2

    Printed pack ships

    Rubrics, run sheets, and brief skeletons arrive before async prep week.

  3. Step 3

    Live desk rehearsals

    Timed critiques, swaps, and facilitator notes you can photograph (where allowed).

  4. Step 4

    Archive pass

    You file decision trails; we send a structured follow-up email with links.

  5. Step 5

    Optional office hour

    Short video block for clarifications—recorded for your internal LMS if permitted.

  6. Step 6

    Survey + template tweaks

    We adjust printed packs based on cohort feedback (not every request—honest limits).

Sequence of numbered paper tabs clipped along twine above a desk

Before → after

Before: scattered threads, mystery brief versions, metrics nobody trusts. After: visible owners, dated brief layers, measurement notes that label uncertainty instead of hiding it.